Career and Jobs Tips » Job Sites http://ponto-eussino.com The Blog about Careers and Jobs tips, Education, And Self Improvement for you. Fri, 03 Feb 2012 03:16:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Prove More Relevant Than Mass Job Sites http://ponto-eussino.com/prove-relevant-mass-job-sites http://ponto-eussino.com/prove-relevant-mass-job-sites#comments Sat, 12 Mar 2011 16:03:57 +0000 admin http://ponto-eussino.com/?p=508 From the job seeker’s perspective, mass sites force job seekers to look through opportunity listings that may be irrelevant to their search. Unless one is extremely specific with the terms input for the search, the results yielded can be quite broad. For example if you were looking for a position as a special kind of construction planner, but simply entered “planner”, the results would be extremely diverse, forcing you to look closely at the results. Furthermore, the people that post the jobs are not always specific about the job title of the position they post. One may see job titles like “Junior Planner” or “Planner III” denoting the level of some kind of planner but not elaborating on the kind of planner. Who are these ads for Urban, Financial, Construction, Event or some other kind of planner?

On the other hand, employers and recruiters are realizing increasingly that niche job sites offer better value and service than mass job sites. Niche sites tend to cost less than mass job sites and they reduce ad views and applications from irrelevant applicants due to the targeted nature of the seeker audience. Let’s test this idea. On a very well-known mass job site, I did a search using quotations for job title that appears frequently on niche job sites with which I am familiar. Out of over 50,000 jobs, I only found a total of 8 ads that matched the job title, whereas over 30 jobs of the same title were posted on a niche site dedicated in part to this type of job. I then entered a search for “administrative assistant” on the mass site and over 1,800 jobs were returned! It is safe to say that no admin assistant jobs showed up on the niche job site. Why would specialists want to look for jobs right alongside positions that exist nearly every organization? That’s right, they don’t, and it’s why they prefer niche job sites.

The result is that employers and recruiters are not posting specialized jobs on overly expensive and ineffective mass sites. The cost to post a single ad on a mass job site can range from $300 to $800 depending on the country and the site involved. While the mass reach might be effective for common positions, paying such high prices don’t make sense when you can post to a niche site for around $100 and get a response that is more efficient. Employers may get more “hits” or “ad views” on the mass sites but often times this is down to irrelevant seekers clicking on a position they could never actually fill. Employers get better value for their vacancy marketing investment and the ads reach more targeted bases of talent when they use a niche job site. This illustrates why so many different types of niche sites have cropped up over the past several years as niche site owners continue to try and fill the gaps in the market left poorly served by the mass job sites.

]]> http://ponto-eussino.com/prove-relevant-mass-job-sites/feed 0 Best Job Sites For 2010 http://ponto-eussino.com/best-job-sites-for-2010 http://ponto-eussino.com/best-job-sites-for-2010#comments Tue, 05 Jan 2010 19:36:40 +0000 admin http://ponto-eussino.com/?p=220 Many of the smaller, more specialized job sites do not rely on advertising revenue; but rather search employers websites for posted career opportunities and provide this service to members. These opportunities are often virtually untapped since these positions are more difficult to find and generally rely on word of mouth advertising to fill. Although some of these websites require a subscription, many are at no cost to the job seeker. When evaluating a website, I look for the most unique jobs with the least amount of advertising.

My 10 most preferred job sites include:

indeed.com

craigslist.org

jobcentral.com

simplyhired.com

linkup.com

hound.com

vault.com

dice.com

usajobs.gov

execunet.com

An effective job search strategy requires several components including: an exceptional resume, strong networking skills, and simply knowing where to look for the best leads to available jobs. Incorporating these job sites into your arsenal of job search tools will significantly improve your employment outlook.

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